PepsiCo Foods U.S. has announced the launch of Tostitos SCOOPS! Hint of Lime Flavoured Tortilla Chips, combining two established products within its savoury snacks portfolio. Announced on 12 November 2026, the new variety brings together the brand’s popular Hint of Lime seasoning and its distinctive scoop-shaped tortilla chips, designed for use with dips and salsas.
The product will begin rolling out across US retailers in late December 2026, ahead of the American football playoff season, and will become a permanent addition to the Tostitos range rather than a limited-edition release. The launch follows consumer requests for the combination and reflects PepsiCo’s strategy of extending established snack formats through flavour innovation.
Combining flavour and functionality
The new tortilla chips feature the citrus flavour associated with Tostitos Hint of Lime alongside the curved SCOOPS! shape, which allows consumers to serve them with a range of dips. According to PepsiCo, the combination brings together the brand’s most popular flavour and tortilla chip format, supported by US retail sales data from Circana.
The company has also developed accompanying recipes, including Whipped Queso Fresco, Black Bean Enchilada Dip and Chicken Tinga, to demonstrate the product’s versatility. PepsiCo said consumer feedback influenced the development, with the new variety intended to broaden snacking occasions beyond traditional tortilla chip consumption.
Targeting seasonal snacking demand
The launch has been timed to coincide with increased interest in snacks associated with American football gatherings, particularly during the NFL playoffs.
Research commissioned by PepsiCo found that 78% of surveyed American consumers considered chips and dips essential to a football viewing occasion. For retailers and distributors, the introduction provides an opportunity to develop complementary merchandising displays featuring tortilla chips, dips and related products.
The permanent addition also demonstrates how established manufacturers can expand existing ranges by combining familiar flavours and formats rather than introducing entirely new product categories. For the wider international snacks industry, the development highlights the continuing importance of flavour variety, convenience and sharing occasions in savoury snack innovation.
The December rollout will further expand PepsiCo’s Tostitos portfolio within the competitive US tortilla chips market.
