Mars has invested $60 million in new manufacturing capacity for its Trü Frü frozen snack brand in Salt Lake City, Utah, as the company looks to support growing demand and strengthen its US production network.
Announced on 11 November 2026, the expansion introduces 35,000 square feet of dedicated manufacturing space within an existing Mars facility, creating more than 100 jobs and providing capacity to produce 17 million frozen snack products annually.
The investment marks the first time Trü Frü products will be manufactured in Salt Lake City, where the brand is headquartered, and reflects Mars’ continued investment in its expanding snacking portfolio.
Mars Global+1
Expanding manufacturing capabilities
The new production space is located within a Mars facility that also manufactures Nature’s Bakery snack bars, allowing the company to utilise existing infrastructure while introducing dedicated frozen snack production capabilities.
Two manufacturing lines will support Trü Frü’s range of chocolate-coated fruit snacks, while automation upgrades are intended to improve production efficiency and operational flexibility.
The expansion will also create employment opportunities across engineering, manufacturing and technical operations.
Mars acquired Trü Frü in 2022, and the business has subsequently recorded almost fivefold growth in net sales. The brand has also expanded into 20 international markets, including Australia, demonstrating its increasing geographical reach.
The latest investment forms part of Mars’ wider strategy to develop manufacturing capacity across its snacking businesses.
Supporting international snack growth
The development highlights continued investment in frozen snacking, particularly products combining fruit ingredients with traditional confectionery formats.
For manufacturers and retailers, expanding production capacity offers opportunities to improve product availability, accommodate additional distribution and respond more effectively to changing consumer preferences.
Sharing manufacturing infrastructure between established and expanding brands can also provide operational advantages, particularly where investment in specialist equipment and automation is required.
For international snack distributors, Trü Frü’s growing geographical presence illustrates the commercial potential of differentiated frozen products, although temperature-controlled storage and distribution remain important considerations.
The Salt Lake City expansion provides Mars with additional capacity to support future demand while strengthening the manufacturing infrastructure behind its international snacking portfolio.
