Frankie’s Organic Snacks, the fast-growing, family-owned organic snack brand known for its oven-baked Puffcorn, is launching on Amazon U.S. with snack-size multipacks. The initial assortment includes White Cheddar and Himalayan Pink Salt Puffcorn, along with the limited-edition return of White Cheddar Ghost Puffs for Halloween.
Amazon launch expands US reach
The Aug. 28 launch follows Frankie’s recent expansion into more than 500 Target stores and Target.com and introduces a new format for U.S. consumers. While the brand’s retail partners primarily carry full-size bags, the Amazon multipacks include individually packaged 0.5-ounce bags. The White Cheddar Puffcorn multipack will be exclusive to Amazon.
“Amazon allows us to build on the momentum from our Target launch while making Frankie’s more accessible to consumers nationwide,” said Matthew Bordonaro, vice president of sales at Frankie’s Organic Snacks. “The multipacks give families a convenient way to keep individually packaged bags on hand for lunches or snacking on-the-go.”
Ghost Puffs return for Halloween
Returning for a second year with wider distribution, Frankie’s White Cheddar Ghost Puffs pair a playful ghost shape with rich white cheddar flavor and a light, airy crunch. The limited-edition Halloween snacks offer a festive option for trick-or-treat handouts, classroom Halloween celebrations and lunchboxes.
Like Frankie’s core Puffcorn lineup, White Cheddar Ghost Puffs are USDA Organic, Certified Gluten-Free and non-GMO. They are oven-baked rather than fried and made with simple, recognizable ingredients.
“Our Ghost Puffs were a popular seasonal offering last year, and we saw an opportunity to bring them back in a bigger way,” Bordonaro said. “Limited-edition products give us room to have fun with the brand while creating something new for consumers to discover.”
Frankie’s White Cheddar, Himalayan Pink Salt and limited-edition White Cheddar Ghost Puffs will be sold on Amazon.com in 15-count multipacks of individually packaged 0.5-ounce (14-gram) bags for $14.99 each. White Cheddar Ghost Puffs will also be available on Thrive Market throughout the fall while supplies last.
