Pringles will showcase its new Pringles Nachos Sharing Crisps at the upcoming TFWA World Exhibition & Conference in Cannes (Bay 12, Bay Village), bringing a fresh proposition to the high-potential corn-based chips category.
Available in three flavours – Original, Cheese and Paprika – the collection offers a playful new sharing proposition that’s perfect for a range of social snacking occasions. All three varieties will be presented in the signature cylindrical Pringles tube can.
The new Pringles Nachos range will make its debut in Benelux and global travel retail markets this September, ahead of its wider European roll-out in spring 2027. For Asian and Middle Eastern locations, Pringles Nachos will be a travel retail-exclusive, as the collection will not be available in the corresponding domestic markets.
Three flavours target global tastes
The three Pringles Nachos flavours have been developed to accommodate a variety of consumer palates and preferences. Pringles Nachos Original combines a toasted, sweet authentic corn flavour with light salt seasoning. Pringles Nachos Cheese pairs buttery Cheddar with green onion, a hint of black pepper and a sweet corn flavour from the base. Pringles Nachos Paprika delivers a sweet and fruity paprika flavour, with a subtle touch of heat and mild savoury notes.
The Cannes launch underlines Pringles’ continued focus on NPD and exclusivity as powerful tools to create excitement, encourage trial, and give international travellers compelling reasons to engage with the brand.
“Pringles Nachos gives us a fantastic opportunity to diversify our portfolio into the popular corn-based chips category, while also giving our travel retail partners something genuinely distinctive to offer their shoppers,” noted Kellogg’s Benelux Key Account Manager International Travel Retail Brechje Houben.
“This is a major new introduction for Pringles, and we are committed to supporting it with significant investment across the markets where it’s launching. In travel retail, we will leverage in-store visibility and activations to build real momentum behind Pringles Nachos, and give our retail partners all the tools they need to maximise its potential.
“We are particularly excited about the opportunities for our Asian and Middle Eastern partners, where Pringles Nachos will remain unavailable in local markets, creating a strong exclusivity proposition.”
Travel retail innovation drives growth
The Pringles Nachos launch forms part of Pringles’ broader commitment to accelerating growth in priority channels through brand-led innovation, premiumisation and shopper-centric activations, supported by its global “Pass the Pringles” brand creative platform, unveiled earlier this year.
Launched across both domestic and travel retail channels, “Pass the Pringles” celebrates the brand’s role as a social snacking icon and provides a platform for Pringles to connect with consumers through meaningful shared moments.
At Cannes, the brand will demonstrate how its latest NPD can bring this idea to life in travel retail, combining new products with engaging retail experiences and promotional opportunities.
The Pringles Nachos launch follows a strong pipeline of travel retail-focused innovation in 2026, which includes the brand’s Traveller’s Collection Suitcase Tin, introduced in August.
