No longer just a fun break between meals, snacking has become the largest eating occasion in the United States, with consumers increasingly turning to snacks throughout the day1. With so much interest in the category, Conagra Brands, Inc., one of North America’s leading branded food companies and the maker of iconic snack brands including Slim Jim® meat sticks, DAVID® seeds, BIGS® seeds, Angie’s BOOMCHICKAPOP® popcorn, Duke’s® and FATTY® meat sticks, Snack Pack® desserts and Glutino® gluten-free snacks, released the company’s second annual Future of Snacking report. The report provides a data-driven look at the forces reshaping the $198.2 billion U.S. snacking market2.
“Snacks are playing a bigger and more personal role in consumers’ lives, whether someone wants a boost of protein, lasting energy, or a moment of comforting indulgence,” said Bob Nolan, senior vice president of Growth Science at Conagra Brands. “Our proprietary research looked at where consumers are moving – well beyond the traditional categories. The brands that deliver the right balance of taste, function, convenience and trust will help define the future of snacking.”
The report focuses on three major forces shaping the future of the snack aisle:
Bold Flavours: Snacking Goes on an Adventure
Flavour remains one of the most powerful reasons consumers choose a snack, but today’s shoppers increasingly want tastes that surprise and entertain them. Elevated comfort flavours, such as chocolate peanut butter, cinnamon bun and cookie butter grew 6.4%3 during the past year. Fruit flavours are also evolving, with combinations such as pineapple mango, cherry vanilla and raspberry cheesecake bringing brighter, more indulgent experiences to familiar formats.
Sweet heat continues to gain momentum as well, as consumers look for a balance of sweetness, acidity and spice. Chili lime already represents approximately $1 billion in annual sales, while sweet chili approaches $400 million4.
Functional Fuel: Snacks that Work Harder
Consumers are on the hunt for snacks that provide benefits beyond satisfying hunger. Products delivering targeted benefits such as protein, energy, digestion and hydration reached $19 billion in retail sales, growing 12.7%5 versus the prior year.
Protein remains the foundation of functional snacking, with high-protein snacks generating $12.1 billion in sales6. However, consumers are now eyeing products that combine protein with fiber, probiotics, collagen, hydration or other benefits.
Permissible Indulgence: Enjoyment Without the Trade-Offs
Consumers are redefining what it means to treat themselves. Instead of choosing between indulgence and wellness, shoppers increasingly expect a snack to deliver both.
Snacks featuring recognisable ingredients, simpler formulations and fewer artificial additives now represent approximately $69.4 billion in annual snack sales7. Foods with more specific nutrition benefits, such as lower sugar, lower calories or digestive health cues, account for an additional $71.7 billion8.
Ingredient quality is emerging as a meaningful differentiator, with consumers increasingly gravitating towards products made with ingredients they perceive as simpler and less processed. As demand for seed-oil-free options grows, products containing avocado oil have increased volume by 82% over the past three years9. Grass-fed meat snack products are also gaining traction, generating approximately $720 million in annual sales and are outpacing growth in the broader market10.
The complete Future of Snacking 2026 report is now available at www.conagrabrands.com/files/future-of-snacking-report-2026. For more information on Conagra Brands’ full roster of snack brands, as well as industry-leading frozen foods and grocery essentials, visit www.conagrafoods.com.
