Walker’s Shortbread Ltd Maintains Strategy

Walker’s Shortbread Ltd today, 17 July 2026, announced its full year financial results for 2025, reporting resilient sales of £197m (2% reduction on 2024) in the face of market volatility.

The 128-year-old family-owned business, like many companies, contended with complex environmental factors and trading conditions throughout the year. Domestically, trading was impacted by cautious customer ordering patterns whilst internationally, the U.S. a key market for the business, presented difficult trading conditions mainly due to the effects of tariff implementation.

Operationally, the business absorbed the impact of significant commodity and utility price escalations. Of particular significance was the escalation in butter costs compared to the previous year as well as continuing global affairs causing uncertainty in terms of availability.  Ongoing labour cost increases and continued sector-wide labour shortages meant necessary increased utilisation of premium-paid overtime hours. These combined business pressures consequently impacted margins, resulting in an operating profit of £6.9m.

Demand remains high

Despite these headwinds, domestic and international demand for Walker’s remains high with around 50% of produce successfully exported to around 100 different markets.

The Walker’s Shortbread Board is comfortable with the current strategy and will continue to focus on further operational efficiency through competitive tendering, longer-term contracts and continued investment in its people, operations and brand. Confidence in future business performance is underpinned by the strength of the Walker’s brand, including its partnership with global ambassador Sir Andy Murray, a robust balance sheet and a clear strategic focus on quality, new product development and opportunities for increased routes to markets.

To support this long-term growth strategy, the business also reinvigorated its leadership team during the year. Justin Stead was appointed as the new Chairman, bringing extensive global brand experience, alongside the appointment of Bryony Walker as Commercial Director. These appointments ensure the business is strongly positioned to navigate the current economic landscape and capitalise on future market opportunities.

About International Snacks Magazine

International Snacks is the premier global voice of the snack industry, providing expert coverage, in-depth features, exclusive interviews, and valuable insights across print, digital, and event platforms. Published 6 times a year, the magazine is a trusted source for professionals looking to stay informed on the latest innovations, trends, and business developments in the snack sector.

To contribute an article or explore sponsorship opportunities, please get in touch with our team below.

Joseph Clarke Picture

Joseph Clarke

Senior Editor

Steve Blakebrough Picture

Steve Blakebrough

Sales Manager

Afua Akoto Picture

Afua Akoto

Marketing Manager

Read the Latest Issue

July-Aug 2026 Issue

Follow us on X

Follow us on X

Click Here

Follow us on LinkedIn

Follow us on LinkedIn

Click Here

Advertise here

Reach decision makers and amplify your marketing

Advertise here

Click Here

Related News

pladis

Pladis Grows Revenue to £3.3bn 

pladis, the global snacking company behind brands including McVitie’s, Ülker and GODIVA, has today published its Annual Report for the year ended 31 December 2025.
Crespel Protein Bar

Crespel & Deiters Expands Functional Ingredients

Crespel & Deiters, a refinement expert in plant-based raw materials, is launching two new high-protein crisps: Lory® IsoCrisp Fava Protein, with 50.5g protein per 100g, and Lory® IsoCrisp Wheat Protein, delivering 65.4g protein per 100g. Both allow manufacturers to boost the protein content of their recipes while maintaining a clearly defined, anticipated crunch.
Cinemark

Cinemark Expands Snack Delivery Range

Cinemark has expanded the availability of its cinema concession range through nationwide delivery partnerships with Uber Eats, DoorDash, Grubhub and 7NOW, targeting at-home consumers during the US football season.
Ferrero Power Crunch

Ferrero Introduces Power Crunch

As consumers continue seeking convenient, protein-packed snacks, Power Crunch is bringing a fresh perspective to the category. With its light, airy wafer texture, indulgent taste and 12-14 grams of protein per bar, Power Crunch delivers the nutrition consumers expect in a format that feels lighter, crunchier and easier to enjoy throughout the day. 
BA Salted Caramel

British Airways Selects Popcorn Kitchen

British Airways has selected Popcorn Kitchen’s Salted Caramel popcorn for its long-haul First and Business Class offering, marking a significant new listing for the British snack brand.
Crunchy Melt

Mondelēz International Introduces Paper Trays

Mondelēz International, Inc. has announced that it has completed the replacement of rigid PET (Polyethylene Terephthalate) plastic trays with FSC-certified paper trays across its flagship European cookies range within its biscuits’ portfolio.
David Hershey

Herhsey’s Names New CFO

The Hershey Company has announced that Dave Hulays has been named Chief Financial Officer, effective September 2, 2026, succeeding Steve Voskuil. Hulays, who most recently served as Senior Vice President, Finance, brings nearly 30 years of financial leadership experience at Hershey and Procter & Gamble to the role.
Proform

Proform Improves Biscuit Line Efficiency

Proform has outlined a series of automation and process-control measures designed to improve the efficiency of high-speed sandwich biscuit and cookie production lines.
Syntegon Cookie

Syntegon Expands Flexible Snack Packaging

Syntegon has detailed a range of automated packaging systems designed to give cookie and cracker manufacturers greater flexibility while reducing product breakage at higher production speeds.
MoistTech

MoistTech Targets Real-Time Snack Quality

MoistTech will showcase its IR-3000 near-infrared moisture sensor at PACK EXPO International 2026, demonstrating how continuous moisture measurement can help snack manufacturers improve product consistency, reduce waste and optimise energy use.
Scroll to Top