Scottish-owned nutrition innovator Vybey is expanding its clean-label portfolio with the UK launch of its new minimally processed complete nutrition bars and 3-in-1 smart hydration sticks. The dual launch marks the brand’s boldest step yet in its mission to champion healthier living through nutritionally complete, minimally processed products.
Following their strong debut in Australia – where Vybey identified a growing consumer backlash against ultra-processed protein bars – the new products extend the brand’s established credentials in nutrient-dense meal shakes and nootropic-rich coffee alternatives.
A 3-Strong Line-Up of Minimally Processed, Complete Nutrition Bars
Vybey’s new 80g complete nutrition bars offer a substantial 20g of plant-based protein, crafted to be minimally processed while delivering rich flavour and satiety. The launch range features three premium profiles:
Chocolate Brownie – a fudgy, indulgent option with a clean ingredient approach
Raspberry White Chocolate – a sweet yet tart balance inspired by patisserie freshness
Mint Chocolate – a zingy, cooling twist on a protein bar classic
The bars were developed over a six-month period in Australia, a market Vybey describes as “the perfect hotbed for health-conscious brands.”
Smart Hydration Sticks: 3-in-1 Functional Hydration
Complementing the bar launch is Vybey’s new range of Smart Hydration Sticks, designed to offer electrolytes, vitamins, and nootropics in one convenient format. Flavours include:
Watermelon
Lemon & Lime
Tropical
The sticks reflect Vybey’s commitment to multi-functional wellness solutions that go beyond standard electrolyte products.
Rapid Global Momentum
Although headquartered in Scotland, Vybey has grown rapidly across Australia, the Middle East, Northern Europe, and increasingly the UK, where the brand is gaining strong traction across independent retailers, online platforms, and high-street outlets. Most recently, Vybey has begun an expansion push into China.
The UK rollout of the new bars and hydration products includes Whole Foods Market, Deliveroo, 300–400 independent health and speciality retailers, and two major gym chains. Vybey also confirms it is close to securing a listing with the UK’s largest online supermarket, with details to follow.
Vybey’s move into protein bars comes as debates around ultra-processed foods intensify. The company, known for its complete nutrition shakes and mushroom-based coffee alternatives (Braincare / Smart Focus), saw a clear opportunity to offer consumers a cleaner, more transparent option.
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