After years of fan pleas, the #1 most requested flavour across Pop-Tarts® social channels, Frosted Chocolate Chip Cookie Dough, is officially returning to shelves this November. And this time, it’s here to stay!
With chocolate chip cookie-inspired sweetness layered inside a golden, flaky crust and topped with a chocolate icing swirl, it’s the same crave-worthy taste fans will remember and new-comers will love. Every bite delivers the perfect mix of nostalgia and indulgence – comforting, familiar and impossible to resist.
But the Crazy Good flavour doesn’t stop there! Alongside the fan-favorite return, the brand is also debuting Pop-Tarts Protein – a brand-new innovation. With 61% of snackers seeking protein offerings1, these new toaster pastries deliver 10g of protein per serving while staying true to the Pop-Tarts flavour fans crave.
A satisfying choice for mornings, snack breaks or whenever cravings strike, fans can enjoy three classic flavors:
Pop-Tarts Protein Slammin’ Strawberry: Featuring tart strawberry filling, a golden crust and frosting topped with rainbow sprinkles, the sweet classic just got a protein boost.
Pop-Tarts Protein Boostin’ Brown Sugar Cinnamon: The timeless fan-favourite is reimagined with protein in every bite, featuring a gooey brown sugar cinnamon filling, golden-brown crust and a crisp, sweet frosting finish.
Pop-Tarts Protein Bumpin’ Blueberry: Bursting with berry sweetness and a protein bonus, the jam-like blueberry center is topped with sweet icing and crunchy sprinkles.
“Our fans continue to show us how passionate they are about their favourite flavours, which is how we knew it was time for Frosted Chocolate Chip Cookie Dough to make a comeback,” said Leslie Serro, Vice President of Marketing for Pop-Tarts. “At the same time, we’re thrilled to introduce Pop-Tarts Protein, our boldest innovation yet. It delivers the same Crazy Good taste people love, now with a bonus of 10 grams of protein per serving.”
Fans can get their hands on both Pop-Tarts Frosted Chocolate Chip Cookie Dough and Pop-Tarts Protein varieties on shelves nationwide starting this November.
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Joseph Clarke
Editor, International Snacks
Tel: +44 (0) 1622 823 920
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