According to the sixth annual Mondelēz International State of Snacking™ report, holiday memories significantly shape our snacking choices, often linking back to cherished childhood experiences and family traditions. The survey, conducted across 12 countries, reveals that sharing snacks is a deeply ingrained practice, especially prevalent in Asian cultures, where it signifies communal experiences and honoring heritage. A large majority of consumers fondly remember sharing snacks with parents, highlighting the role of snacks in strengthening bonds and celebrating traditions across generations.
The State of Snacking survey finds 80% of global consumers agree that snacking on their favorite foods from childhood makes them sentimental
Connected by Snacks: 76% agree, “Some of my fondest childhood memories include sharing a snack with my parents.”
Sharing the Tradition: 78% of global consumers enjoy sharing their favorite childhood snacks with others. This is especially prevalent in the Philippines (90%), Indonesia (90%), China (86%) and India (86%).
Snacks Span Generations: 73% of global consumers agree that there are certain snacks their family eats that have been passed down through many generations. This resonates strongly in Indonesia (88%), India (85%), and the Philippines (84%).
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Joseph Clarke
Editor, International Snacks
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