This festive season, Haldiram’s UK is spreading a little desi joy with the launch of its thoughtfully curated bundles that bring together the brand’s most loved snacks, sweets, and ready-to-eat meals. Designed for convenience, indulgence and celebration, these bundles make gifting effortless whilst bringing authentic Indian flavours straight to the Christmas table.
From sweet-toothed relatives to savoury snackers and busy families looking for quick meal solutions, there’s a bundle for every festive moment. Each one pairs traditional Indian favourites with modern convenience, making it easier than ever to add a touch of desi sparkle to the season.
What’s Inside the Festive Bundles?
· Traditional sweets including Kaju Katli, Motichoor Ladoo, and Habshi Halwa, classic treats that taste like celebration.
· Iconic savoury favourites such as Bombay Mix, Aloo Bhujia, and Khatta Meetha for that perfect festive crunch.
· Instant Food Bundles with ready-to-eat Dal Makhani, Paneer Makhani, Poha, and Upma, ideal for busy days, late nights, and holiday hosting.
Why curated bundles are on the rise
Curated food packs aren’t just a festive fad – they’re part of a growing consumer shift towards convenience and value. The global packaged food market is projected to grow at 6.1% CAGR through 2034, driven by shoppers looking for value and experiential eating. In the UK, the snacks market is estimated to reach US $38.3 billion in 2025, highlighting strong appetite for bundled offerings that simplify festive gifting and elevate everyday snacking.
“Bundles are the perfect way to celebrate, whether sharing with loved ones or gifting something with heart,” says Rhea Agarwal, Director of Business Development, UK & EU at Haldiram’s. “Our curated assortments bring together authentic Indian flavours with thoughtful presentation, ideal for holiday joy or corporate gifting.”
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Joseph Clarke
Editor, International Snacks
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