GNT will unveil bold new concepts at IFT FIRST 2026 to show how plant-based EXBERRY® colours can shape consumer perceptions and set products apart.
At Booth #1635, the company will debut Graze the Gradient: Chef-Crafted Bites. The colourful snacking experience features four composed snack pairings designed to demonstrate how colour can influence expectations, create contrast, and elevate familiar formats.
Each concept brings together a dip and dipper. These combinations explore global flavour inspiration, seasonal ingredients, and unexpected visual contrast across savory and sweet applications.
- Buffalo Blue: Bold, red wing-seasoned potato chips with a whipped, blue-coloured cheese dip
- Blood Orange Berbere Caramel: Bright pink shortbread bites served with a blood orange berbere caramel dip
- Allium Bloom: Violet chive blossom-seasoned potato chips alongside a new take on classic French onion dip
- Golden Aji Hummus: Carrot crackers paired with an aji amarillo hummus dip that brings fruit-forward heat and golden colour to classic hummus
The finished product experience
Together, the concepts demonstrate how EXBERRY® can help developers move beyond replacement-driven reformulation and think more intentionally about the role colour plays in the finished product experience.
The booth will also showcase colourful products across bakery, confectionery, and snacks, including gummies coloured with EXBERRY® for attendees to sample.
“As brands across the U.S. move away from synthetic dyes, natural colour innovation is becoming a key point of differentiation,” said Jeannette O’Brien, Vice President of Sales & Marketing at GNT USA. “It’s not just about meeting expectations anymore. It’s about using colour intentionally to shape how products are perceived and ensure they stand out in a crowded market.”
EXBERRY® colours are all made from non-GMO fruits, vegetables, and plants. They can deliver a complete spectrum of shades in most food and drink applications but require careful selection and formulation to ensure optimal results. GNT’s technical experts will be available throughout the event to offer tailored advice on individual project requirements and challenges.
Alice Lee, Technical Marketing Manager at GNT USA, said: “The industry is moving into a new phase now where colour is designed earlier in development to ensure it supports not only technical requirements but also bold colour innovation. GNT can help brands get the best out of natural colours, delivering results that combine clean labels with powerful visual impact.”
