Frankie’s Organic Snacks, a family-owned maker of organic puffed snacks, will launch in more than 500 Target stores nationwide and on Target.com beginning June 7. The expansion marks Frankie’s largest U.S. retail rollout to date, growing the brand’s retail footprint to more than 1,500 locations across the country.
Frankie’s debut offering
For its Target debut, Frankie’s will offer four avocado oil Puffcorn varieties, including an exclusive Hot Honey flavor alongside White Cheddar, Dill Pickle and BBQ. The assortment will retail for $3.99 per bag.
“From day one, our goal has been to create snacks made with better ingredients that feel fun and nostalgic and, most importantly, taste great,” said Matthew Bordonaro, vice president of sales at Frankie’s Organic Snacks. “Seeing that vision come to life at Target has been incredibly rewarding.”
Made with 100% avocado oil, organic cornmeal and organic seasonings, Frankie’s Puffcorn is oven-baked and crafted to deliver the nostalgic, melt-in-your-mouth experience of traditional puffed snacks. The products are USDA Organic, Non-GMO Project Verified, Certified Gluten-Free and kosher.
Available exclusively at Target, Frankie’s new Hot Honey Puffcorn combines a touch of sweetness with a subtle kick of heat. The flavor reflects growing demand for sweet-and-spicy combinations, a trend that continues to gain momentum across the snack category.
“The snacks we make are the same snacks we serve to our own families, so we think carefully about every ingredient that goes into them,” said Angela Cristiano, brand development and product development manager at Frankie’s Organic Snacks. “As a family-owned business, there’s something incredibly special about knowing Frankie’s will become part of more school lunches, road trips, movie nights and after-school snacks. Those are the moments we think about when developing new products and flavors.”
In addition to Target, the brand is available at Sam’s Club, Earth Fare, Erewhon, MOM’s Organic Market and Central Market, as well as online through Thrive Market. Frankie’s products are distributed nationally through UNFI and KeHE and can also be found in more than 5,000 retail locations across Canada.
To drive trial during summer shopping periods, Frankie’s will be featured in Target promotions, including a 2-for-$7 offer tied to the Fourth of July holiday and back-to-school season.
