Convinced that combining a good diet and sports habits from an early age is key to lifelong
health, Danone is partnering with global like-minded ambassador to inspire generations to
come: Carlos Alcaraz.
Following its partnership with Paris 2024, this unprecedented multi-year collaboration is fully in
line with the Group’s mission: to bring health through food to as many people as possible.
“The Murcian has landed”: a symbolic nod marking the announcement of this new partnership
between Danone and Carlos Alcaraz.
Spanish tennis player Carlos Alcaraz has become Danone’s new global ambassador. At just 22
years old, the tennis icon will play a cross-functional role across the Group’s brands and
categories to promote long-term healthy habits, focusing on balanced nutrition, healthy
hydration, and regular physical activity from an early age.
As the embodiment of a new generation of athletes: high performing, but also authentic,
inspiring, and deeply rooted in their time, Carlos Alcaraz becomes the voice of Danone to
convey strong and simple messages.
As a global ambassador, Carlos Alcaraz will be featured across Danone brands and categories
through impactful international campaigns. His efforts will concentrate on two of the
company’s key areas: protein-rich dairy products and healthy hydration.
