The Hershey Company will bring its ONE Hershey strategy to the 2026 National Confectioners Association’s Sweets & Snacks Expo (May 19 – 21 in Las Vegas, Nevada), showcasing how the company is evolving beyond category leadership to a total-snacking advisor, helping retailers win across the full snacking landscape. By connecting confection, salty and functional snacking into one integrated portfolio, Hershey helps retailers make better decisions on assortment, placement and the overall shopping experience.
“The future of snacking isn’t about one category, it’s about showing up for more moments,” said Tiffany Menyhart, Chief Customer Officer, The Hershey Company. “We use deep consumer insights to anticipate what shoppers want next and turn those insights into real, practical solutions at shelf that help our customers win.”
Expo Highlights
Visitors to Hershey’s booth (#2447) will sample products from brands including Reese’s, Hershey’s, Jolly Rancher and more. New snacks include Hershey’s Crème Bar, Hershey’s Zero Sugar Cookies ‘n’ Crème Pouch, Dot’s ® Original Homestyle Pretzels Chipotle Honey Flavor and ONE x Reese’s Peanut Butter Chocolate Layered Bar.
ONE Hershey Portfolio: Integrated Snacking and Insight-Led Growth
Under ONE Hershey, the company brings confection, salty, better-for-you and functional snacking together to improve assortment, merchandising, checkout and digital-shelf execution. To accelerate what comes next, Hershey is scaling insight-led innovation, supported by a 25% increase in R&D investment 1, to test, learn and scale faster while protecting the taste and equity consumers expect.
That integrated portfolio helps translate shopper insights into action in store and online. The company is strengthening transaction-zone strategies and improving online shelves to make products easier to find, choose and buy. Together, these actions support strong retail execution and position Hershey for growth, with a focus on spaces with consumer tailwinds expected to represent more than 40% of Hershey sales 2.
Building on that execution, Hershey is shaping the next generation of snacking, serving more occasions with the right mix of delight, variety and benefits and turning insights into practical shelf actions. The company is expanding into high-growth spaces like protein, functional and better-for-you snacking as 89% of consumers seek added benefits in snacks, food and drinks 3
